There is an increased investment in women’s soccer, and many are hoping that this will be another big stride in women’s sports

Not only has women’s MMA never come close to the level it reached with Gina Carano vs. “Cyborg,” but a series of events has led to many questions as to its future under the national spotlight

The BBC is under pressure from MPs and charities to show England’s quarter-final clash with France in the women’s World Cup live on one of its main channels on Saturday

Brazilian Marta kicks off her day with a photo shoot and interview session at the Sports Illustrated offices in NYC. Find out how Marta is ready to see her lifelong dreams realized in just a few short days.

Czech tennis star Petra Kvitová has boosted her marketing earnings potential from tens to hundreds of millions of crowns

ADP and golfer Annika Sorenstam today announced a three-year marketing agreement in which Annika will participate in ADP sales and customer events around the world

The top 10 female earners across the sporting world

The Women’s Tennis Association (WTA) is drawing attention to its players — top-ranked stars from all over the world who are now also stars of the organization’s marketing campaign ‘Strong is Beautiful’

Martina Hingis announced from Wimbledon that she has partnered with Tonic to create a full tennis line called “Tonic Tennis by Martina Hingis.”

When female athletes are featured in ads, it tends to be in ways that hyperfeminize them rather than highlighting their athletic competence.